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How to write a website brief

Getting the brief right will save you and your developer a lot of time, and countless emails. This template includes all the details you need to pass on to whoever is making your website (send it to us to quote on, too!).

Tell us about your business, then we’ll show you what’s holding it back and how to fix it. You’ll get:

  • Your Gap Score as a quantified performance snapshot
  • Key gaps across Positioning, Messaging and Funnel
  • 90-day action plan

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