We Wake Up to Solve the Right Problems

About Dawn

B2B Brand Performance Agency

Brand, marketing and digital only matter if they move the business forward. Our team exists to diagnose what’s getting in the way, fix it and measure whether it’s working. One team, focused on making a meaningful difference to your business.

Proven Results

51%

Uplift in enquiries

"Our work with Dawn democratises everything. Business owners can find, view and price up exactly what they want, across all 37 of our workplace locations. We are thrilled and delighted. They integrate so well with our other partners and suppliers, it makes everything very easy."

Adam Nickson

Marketing Director

Commercial Thinking. Specialist Expertise

Project Manager

Sarah Foulkes

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SEO Manager

Matt Oldroyd

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Senior Designer

Alice Milner

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Motion Designer

Henry Crompton

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Operations Director

Karen Harwood

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Design Director

Oli Furze

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Digital Director

Craig Farrall

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Marketing Manager

Amy Gleave

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Wayne Peacock

Senior Developer

Wayne Peacock

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Managing Director

Dave O’Hearns

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Head of Growth

James Wigglesworth

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Fractional Marketing Manager

James McCracken

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Sarah Foulkes

Project Manager

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Matt Oldroyd

SEO Manager

Matt is our SEO Manager, bringing deep expertise in Technical, On-page, and Content SEO. He helps our clients’ brands get seen online. With an analytical mindset and a love for problem-solving, Matt crafts multi-channel, data-driven SEO strategies that boost visibility and drive meaningful conversions.

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Alice Milner

Senior Designer

Alice is a senior designer here at Dawn. She joined the team in 2022, previously having worked for Pretty Little Thing and The Hut Group. She’s moved up in her role since taking on more responsibility, and also has taken on the role of Chair for the Social Committee (AKA head of fun).

When asked what she liked most about her role here, she said: “Being creative daily and my work being something I genuinely enjoy doing, it’s exciting seeing ideas come to life and being surrounded by creatives that love doing the same. Dawn is also very different to places I have previously worked so I am always learning new things so it is exciting to see what is next!”

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Henry Crompton

Motion Designer

This is Henry, one of our designers specialising in motion graphics.

Motion and animation is an important part of branding and web design that many don’t consider. When nearly every brand touchpoint is through a screen of some kind, it makes sense to take advantage of the digital experience, and make it move.

Henry has created animations for Apadmi, Zen Internet, DMFA and more, helping our clients showcase what they do through the power of motion.

Outside of the 9-5, Henry is currently training for a half marathon, is a local legend on Strava in 3 different places, and has a puppy called Sandy (pictured in the Horizon day photos!)

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Karen Harwood

Operations Director

Karen, the Operations Director at Dawn, is the ultimate multitasker. She’s all about paying invoices on time and keeping projects on track. She’s a force to be reckoned with when it comes to managing the team’s workflow and the overall capacity of the studio.

But, that’s not all – Karen is also the hero behind all our work socials and horizon days. And if you catch her running around the office, it’s probably because she’s training for her next 10k race – she’s another one of our resident runners.

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Oli Furze

Design Director

Oli, our Design Director, leads the design team. He has been at Dawn since… well, the Dawn, really. Specialising in branding and web design projects, Oli makes sure your brand not only stands out, but also outshines the competition. With an extremely keen eye for detail and a strategic mindset, he helps brands reflect their position in the marketplace and showcase their unique differentiators in the best light.

When Oli isn’t designing, he’s spending time with Bailey, his Pomeranian. Bailey is a tiny white fluffball, and a Pets at Home model!

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Craig Farrall

Digital Director

Craig is our digital director, heading up the web team.

Craig specialises in Bespoke WordPress builds – this could be anything from a small brochure website, to an eCommerce website, to a custom plugin development. He crafts pixel perfect websites that are compliant, easily readable for other developers to work on and providing clients the full edit-ability that they require.

His favourite kind of web project to work on is something that contains a very technical bit of functionality such as a calculator or a quoting system. He says “I really enjoy having to problem solve a development issue to try and reach a solution”.

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Amy Gleave

Marketing Manager

Amy is our Digital Marketing Manager.

Her day to day includes writing blogs for Dawn, developing and activating our marketing strategy, including planning social media, content, and PR activity.

Amy loves travelling, has lived in Australia for two years, and has worked from Barcelona, Montenegro and Grenoble whilst at Dawn. When she’s not travelling she’s reading – her favourite book so far is Ready Player One.

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Wayne Peacock

Senior Developer

Wayne has been a web developer at Dawn since 2017, having worked in a variety of sectors across B2B and B2C.

Before Dawn, he led a web team for one of the UK’s largest software providers within the travel industry.

Over the past 25 years, Wayne has been empowered to make a difference, creating successful responsive websites that are fast, easy-to-use, and built with best practice using modern front end development. Whether it’s a custom built website in WordPress or bespoke, the attention to detail is always at the forefront.

LinkedIn

Wayne Peacock

Dave O’Hearns

Managing Director

Dave is our founder and managing director, and has worked within the creative industry for 28 years.

Starting as a graphic designer following his graduation from Newcastle University, Dave went on to start up his first creative agency in 2006. Following multiple successes with the likes of Bentley Motors, Adidas and Swiis Foster Care, he founded Dawn in 2014.

Aside from running the agency, Dave does a lot of actual running too. After getting his PB in a 10k (39:46) he signed up to do the Inca Trail in Peru which he completed in Feb 2024.

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James Wigglesworth

Head of Growth

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James McCracken

Fractional Marketing Manager

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Trusted by:

Better is Never Finished…

We want Dawn to be somewhere people do great work and have the space to enjoy life outside it too. We’re a Living Wage Employer, and everyone gets a Horizon Day each quarter — an extra day off to spend however they want.

We’re also a Certified B Corporation. For us, that’s not a badge, it’s a benchmark. It gives us an independent measure of how we’re doing across our people, communities and the planet, and something to keep improving against. Understand where you are, be honest about what could be better, then do something about it. It’s the same thinking we bring to our clients, applied to ourselves.

Hear it from our Partners

“The Dawn team is a dream to work with. They really understand our vision and have been there from the initial branding workshops through to development and launch. A simple concept translated into a complete brand identity that aligns with who we are and where we’re going.”

Marketing Manager

SoftBank

“Working with the Dawn team through the Outshine™ model has been a game changer for us. We love the flexibility as our requirements ebb and flow, and we love having access to a full team of experts; it's like having our own in-house design and development team. Their team is friendly, professional, and a true partner in our growth.”

Marketing Director

Novatiq

“Working with Dawn through Outshine™ is an excellent experience. They learnt our business very quickly, adapted to our pace, and integrated into our processes effortlessly. I love that they are a true one-stop shop, highly organised and specialised across different areas (design, SEO, copywriting, web development). They consistently exceed expectations.”

Managing Director

Swish

“Everyone loved the content Dawn produced for our global event. It’s now being used internally as a sell-in tool, giving our sales team something really useful to work with. Our VP of Marketing was really impressed too. Thanks for everything — let’s keep up the great work.”

Marketing Manager

Adidas

A measure of Dawn

How we’re doing

Benchmarking

We measure our success the same way we measure our work: by the difference it makes.

85%

Repeat Revenue

88

Net Promoter Score

82

B Corp Impact Score

How we Shine

We bring brand, digital and motion together to solve the problems holding B2B businesses back. That might mean sharper positioning, a stronger identity, a website that works harder, better visibility in search, or content that makes the complex easier to understand. But we don’t start with a service. We start with what the evidence tells us. Then we focus the right expertise in the right places, connecting strategy, creative and execution to make your business easier to find, understand, trust and choose.

Leading the Conversation

Our expertise doesn’t stay inside Dawn. You’ll find our team speaking at events, mentoring emerging talent, reviewing portfolios and sharing what we’ve learned with the wider creative community. We’re also proud to partner with Create Arts, a charity using the creative arts to empower people facing challenges, build confidence and bring communities together. Whether we’re sharing our experience or supporting creativity beyond our industry, it keeps us connected to new people, ideas and perspectives — and keeps us learning too.

Better Starts Now

We’re driven by improving brands and business performance. We recommend a Gap Score^™ for all our partners, which looks at you the way a prospective customer does. Identify what could be stopping the right people finding, understanding, trusting or choosing you…

Start with a Gap Score^™

Insights from our Experts

Browse all

Motion

Building a Motion Identity: How Your Brand Moves with Purpose

Brand
Digital

Why Isn’t My Website Generating Leads? 7 Things to Check

Add in your details, then we’ll show you what’s holding you back and how to fix it:

Your Gap Score™ as a quantified performance snapshot
Key gaps across Positioning, Messaging and Funnel

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