What's Wrong, What it's Costing, and What to Fix First
Here’s what usually happens: You pick the problem that feels most urgent and put budget behind it. A new website. A rebrand. More spend on ads. A few months later, enquiries still haven’t picked up because the thing you fixed wasn’t the one causing the problem. The Gap Analysis™ goes deeper to find out what is, and what to do about it.
Trusted by:
Proven Results
51%
Uplift in enquiries
Adam Nickson
Marketing Director
Faster, Smarter Growth
Want to Know More?
What is a marketing gap analysis?
A marketing gap analysis identifies the difference between how your business is performing now and what could be preventing better results. Dawn’s Gap Analysis™ looks across eight areas — Visibility, Positioning, Messaging, Trust, Consistency, Experience, Conversion and Growth — to identify the root causes behind underperformance and what to address first.
What’s the difference between a Gap Score™ and a Gap Analysis™?
Your Gap Score™ is the starting point. It highlights where you’re strong, where you’re falling short and where to focus. The Gap Analysis™ investigates why those gaps exist, how they affect one another, their commercial impact and what you should fix first.
What does the Gap Analysis™ include?
You’ll receive an in-depth assessment of all eight Performance Gaps, supported by evidence. We identify why each gap exists, how different issues compound, the commercial impact of leaving them unresolved and a prioritised plan for what to tackle, in what order and why.
How is the Gap Analysis™ different from a marketing audit?
Many marketing audits focus on individual channels or activity. The Gap Analysis™ looks across the wider customer journey, from whether buyers can find and understand you through to whether they trust, choose and convert with you. That helps us identify root causes rather than treating individual symptoms.
How long does a Gap Analysis™ take?
Your Gap Analysis™ is delivered within five working days once we have the information needed to begin. Much of the assessment uses publicly available evidence, although we’ll ask you for some business figures where they’re needed to understand commercial impact.
How much does a Gap Analysis™ cost?
The Gap Analysis™ costs £1,995 + VAT. This includes the full assessment of all eight Performance Gaps, supporting evidence, commercial impact analysis and a prioritised plan of action.
Do I need a Gap Score™ before a Gap Analysis™?
No. You can go straight to a Gap Analysis™ if you’re ready for a deeper diagnosis. If you’re not sure where to start, the free Gap Score™ is a quick way to get an outside-in view of where your biggest opportunities may be.
What happens after the Gap Analysis™?
The plan is yours to use, whether you implement it internally or with another partner. If you want Dawn to help close the gaps, Outshine™ brings together the right brand, digital and motion expertise around the priorities identified in your analysis.
Add in your details, then we’ll show you what’s holding you back and how to fix it:
- Your Gap Score™ as a quantified performance snapshot
- Key gaps across Positioning, Messaging and Funnel
