Be the Brand
that’s Chosen
Think you know the reason growth has slowed? The website’s outdated, the market’s tougher, the team’s not closing? But maybe that’s where the problem shows up, not what’s causing it. We’re the B2B brand performance agency that uncovers what’s really holding you back, then focuses the right expertise on fixing it.
Trusted by
Results for ambitious B2B businesses
You’re good at what you do. Your buyers just haven’t caught up yet. You’ve probably tried something already: a website, a rebrand, an agency; without seeing the difference you expected. Here’s what happens when you focus on the right things.
What you can’t see is what’s costing you
Buyers rule you out. Deals go to competitors who are easier to understand and trust. Marketing creates activity, not revenue. So you fix what looks broken, the website, the brand, the ad spend, all while the real problem goes untouched. Our approach helps you do things differently:
Free of charge
Gap Score™
A fast, evidence-based assessment of your business, using the same information available to your prospective customers. Your overall score, eight defined gaps rated, and then where to look first. It just takes a few minutes with no call involved.
£1,995
Gap Analysis™
A full diagnosis of what’s holding your business back. Understand why each gap exists and what it’s costing you. You get a prioritised plan showing exactly what to fix, where to focus and in what order. Delivered and presented back to you in five working days.
From £2,500 p/m
Outshine™
The ongoing partnership that keeps closing the gaps. Our specialists across brand, digital, motion, search and marketing work through the plan, we measure what changes, and keep going as new gaps appear. So the work never becomes guesswork.
Don’t just take our word for it
Find out where your gaps are
Any questions?
What's the difference between the Gap Score™ and Gap Analysis™?
The Gap Score™ is a free outside-in assessment that identifies where your biggest Performance Gaps are likely to be. The Gap Analysis™ goes deeper, diagnosing why those gaps exist, their commercial impact and what needs to happen next. Think of the Score as where to look and the Analysis as what to do about it.
Is the Gap Score™ really free?
Yes. There’s no charge, no login and no need to give us access to your data. It takes around two minutes to complete and gives you an overall score, a rating across all eight Performance Gaps and your three biggest priorities.
Do I need a rebrand, a new website or more marketing?
Maybe, but we’d rather know before you invest. A problem that looks like an outdated website could actually be positioning, messaging, visibility or trust. We diagnose the problem first, then recommend the discipline or combination of expertise most likely to make a difference.
What happens after a Gap Analysis™?
You can take the prioritised plan and implement it yourself, or we can work with you through Outshine™, our ongoing partnership. Our specialists work through the priorities, measure what changes and continue adapting the work as new gaps and opportunities emerge.
Who does Dawn work with?
We work with ambitious B2B businesses that are good at what they do but aren’t seeing that strength reflected in their marketing performance. Often they’ve already invested in something; a website, rebrand or agency, without seeing the commercial difference they expected.
Still deciding?
Add in your details, then we’ll show you what’s holding you back and how to fix it:
- Your Gap Score™ as a quantified performance snapshot
- Key gaps across Positioning, Messaging and Funnel
