Stop Guessing. Start Growing
From inside, it’s hard to see what’s holding you back: Enquiries have slowed. Competitors seem to be winning more often. So you start looking for something to fix. The website. The brand. SEO. Your Gap Score™ identifies where to unlock growth, from being found and understood to being trusted and chosen.
Trusted by:
Trusted by:
Stop Guessing. Start Growing
Add in your details, then we’ll show you what’s holding you back and how to fix it:
- Your Gap Score™ as a quantified performance snapshot
- Key gaps across Positioning, Messaging and Funnel
Proven Results
51%
Uplift in enquiries
Adam Nickson
Marketing Director
What Comes Next?
Your Gap Score™ is the starting point, not the plan. It shows you where you’re strong, where you’re falling short and where to focus. If you want to understand why those gaps exist, what they’re costing you and what to fix first, we recommend a deep dive with a Gap Analysis™. We partner with our clients through Outshine™ to close those gaps through our expertise in brand and marketing.
What's My Score?
Want to Know More?
What is a Gap Score™?
A Gap Score™ is a quick assessment of the areas that could be holding your marketing and business performance back. Dawn’s Gap Score™ looks across eight Performance Gaps — Visibility, Positioning, Messaging, Trust, Consistency, Experience, Conversion and Growth — and highlights where you’re strong, where you’re falling short and where to focus next.
How can I find out why my marketing isn’t working?
Start by looking beyond individual marketing channels. Poor performance isn’t always caused by your website, SEO, advertising or content alone. Problems with positioning, messaging, trust or the customer experience can affect everything that follows. Your Gap Score™ looks across the whole picture to identify where the biggest issues are likely to be.
Is the Gap Score™ a marketing audit?
Not quite. A traditional marketing audit often focuses on the activity you’re already doing. Your Gap Score™ looks more broadly at how your business appears to prospective customers — from whether they can find and understand you to whether they have enough reason to trust and choose you.
What does the Gap Score™ assess?
We assess eight areas that influence B2B performance: Visibility, Positioning, Messaging, Trust, Consistency, Experience, Conversion and Growth. Together, they help us understand where potential customers could be getting lost, confused or unconvinced on the journey towards choosing you.
What information do I need to provide?
Very little. Your Gap Score™ is built primarily from publicly available information, including your website, search visibility, content, LinkedIn presence and wider digital experience. It’s an outside-in view based on much of the same evidence a prospective customer can see before speaking to you.
Is the Gap Score™ free?
Yes. Your Gap Score™ is free and there’s no obligation to work with Dawn afterwards. You’ll receive an overall score, individual scores across all eight Performance Gaps and your three biggest priorities.
What’s the difference between a Gap Score™ and Gap Analysis™?
The Gap Score™ is the starting point. It highlights where you’re strong, where you’re falling short and where to focus. The Gap Analysis™ goes deeper, investigating why those gaps exist, how they affect one another, what they could be costing your business and what should be fixed first.
What happens after I get my Gap Score™?
That’s up to you. You can use the results to understand where your attention may be better spent, or ask Dawn to investigate further through a Gap Analysis™. From there, we can also help close the gaps through our ongoing Outshine™ partnership.
